“For an exquisite paper sample with well-written articles, and well-crafted form and illustrations that show great creativity and finesse.”

These were the words from the jury of the 2018 Swedish Publishing Prize, as they announced Paper as this year’s winner in the category Customer magazines B2B. This means that our customer magazine has won the award three years in a row, an astounding accomplishment.

The Swedish Publishing Prize is a competition in which a jury rewards commendable communication, encompassing both text and visual content such as print, repro and paper selection. The fact that Paper has won once again won, shows that our strive to bring knowledge and inspiration about paper and print, sustainability and innovation pays off.

“We want to raise the awareness of print and paper”, says Susanne Lockner, editor-in-chief at Holmen Paper. “There is something special about print, giving the content an extra dimension. And the whole idea with our customer magazine is to bring forward all the advantages that paper and print provides. Combined with a strong advocacy of sustainability and innovation, Paper is truly a great carrier of our messages.”

The 64-page magazine is made in cooperation with content agency Chimney. For each issue we try to bring something new, challenging each other to make the new issue even greater than before.

“There is hard and dedicated work behind all the issues of this inspiring customer magazine”, says Bo Thorp, Business Area Director at Chimney. “We have great creative ambitions, and winning this award once more is a solid testimony that quality works”.

Paper is produced on Holmen TRND 2.0, with a cover in Invercote from Iggesund, and is printed at Larsson Offsetprint in Linköping. The magazine is also nominated in the British Content Marketing Awards and the American Pearl Award.



Paper Magazine

Paper, our customer magazine, pays a tribute to printed communication by inspiring new ideas, providing knowledge and widening the perception of paper as a product.

The magazine is printed on Holmen TRND, a modern paper that gives the magazine a luxurious feel with its matte and rough surface and good readability. The cover is Invercote, a world-class leading paperboard produced by Iggesund Paperboard.

Paper is published in English, French, German, Spanish and Swedish.

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