A Better VIEW - possibilities

Holmen VIEW is a challenger. It's the exciting, smart choice for quality catalogues, successful direct mail and inspiring magazines. Following intensive development - and an unexpected challenge -we are finally able to proudly present A Better VIEW. The paper grade now has new basis weights, enhanced properties and better than ever print results. Read more about the journey to a better VIEW 

Possible savings

Example: 50 gsm vs. 57 gsm

This example derives from the real effect on savings experienced by a Holmen Paper customer. How much can you save? Calculate and try!

 

Paper -12%
Print
Distribution -3%
Total budget -5%

 

 

Holmen VIEW vs. Standard LWC
Thickness   Basis weight
VIEW LWC   VIEW LWC

52

51   47 51
55 54   50 54
58 57   53 57
64 60   58

60

 

 

Production improvements we've made

During the development stage, and thanks to working closely with customers, it emerged that some clients had experienced problems with waviness while others were less satisfied with the smoothness of the surface. We looked into these issues immediately and made a number of changes to the PM 11 paper machine:

  • The fibre orientation (anisotropy) has been changed and now varies depending on the printing method to be used.
  • The paper's moisture content has been adjusted.
  • The temperature of the calender has been increased to obtain a smoother surface.

Technical Data and Paper Profile

Nils Ringborg speaks of the benefits of Holmen VIEW

The business rationale with holmen VIEW is simple, you can save money and still get a brilliant, glossy high bulk paper. Listen to Nils Ringborg as he explains how Holmen VIEW can support your business.

Commercial Director

Rikard Wallin
Holmen Paper
Vattengränden 2
601 88 Norrköping
Sweden
Phone:
Mobile: +46 73 051 15 68
Fax:

Agent

Timothy S. Christie
Holmen Paper
Lindenmeyr Central
Three Manhattanville Road
Purchase
NY-10577-2123 New York
U.S.A.
Phone: +1-914-696-9305
Mobile:
Fax:

Holmen Paper Nordic and International

Holmen Paper Nordic and International
Holmen Paper
(Vattengränden 2)
SE-601 88 Norrköping
Sweden
Phone: +46 11 23 50 00
Mobile:
Fax: +46 11 23 60 30

© Holmen Paper 2017