Prize-winner Paper received gold again at Pearl Awards
For the second consecutive year, our customer magazine Paper won the 2018 Content Councils Pearl Awards in New York. The award was given in the category "Best print Experience B2B" in fierce competition. The Pearl Awards is the longest running and most prestigious content marketing awards program in the United States. Content Marketers – small and large; B2B and B2C – representing clients in a wide range of industries; and producing programs across multiple channels. This year, we competed with our fifth issue of Paper, featuring sustainability in a changing world.
"Paper is a central part of our brand communication and shows that print is still an important channel. We believe that the magazine has a significant long-term effect on our business and brand,” says André Skagervik, Marketing & Communications Director at Holmen Paper.
The award-winning magazine is made in cooperation with content agency Chimney and is printed on Holmen TRND. The content highlights different topics within Holmen Paper's customer segments, such as publishing houses, magazine companies and the retail industry.
"It’s a great example of how a clear strategy, solid content and great design pays off. A well-deserved win for the team and our brave customer Holmen Paper", says Bo Thorp, Business Area Manager at Chimney.
"Brilliant idea, execution and stunning product. Totally positions the company in the perfect position."