Digital transformation faster than expected

The Swedish Trade Federation (Svensk Handel) has released a report indicating that up to every third Swedish crown could be spent online already in 2025. One individual event which is predicted to massively speed up the digital transformation further is the likely launch of e-commerce giant Amazon on the Swedish retail market. The report concludes with a few predictions on Swedish retail up until 2025:

  • In total, e-commerce is expected to represent 22 to 33% of the Swedish retail market in 2025.
  • Discretionary retail sales will account for between 31 and 46%, of which foreign e-commerce is expected to be at between 8 to 17%.
  • The number of stores in retail is expected to decrease by between 6,000 and 11,000 and the number of employees will decrease by between 28,000 and 49,000 people by 2025.
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