Online ads more intrusive than three years ago
A survey of US internet users conducted by Kantar Millward Brown shows that 71 percent of respondents think the internet ads are more demanding now than they were three years ago. Part of the reason is that the users consume more media during the day than they did before. eMarketer expects that American people spend an average of 12 hours and 5 minutes of big media this year, an increase from 11 hours and 52 minutes in 2015 and 3 out of 10 American internet users will add an ad blocker this year. According to a survey of 39 400 people using ad-blocking around the world conducted by the Global Web Index shows that the respondents would block ads when they are annoying, too many and too intrusive.