How to Choose Paper for Catalogues

The production process of a catalogue involves many steps and decisions; content, format, look and feel, edition size and a bunch of other things. And when all of these factors interact, hopefully your customer will indulge in your catalogue, pouring over your products and buying them. But there are of course other considerations to be made; how often can you afford to publish an updated issue, and how much will it cost to distribute? This is where high bulk paper comes into the equation, and there are many options available to you.

If you want a thin paper with a smooth, matt surface, have a look at Holmen VIEW. The paper surface is silky with great readability and the print gloss and image reproduction makes your content pop.

Holmen UNIQ is an SC-paper with good brightness and opacity, suited for cost-efficient print products and made from 100% fresh spruce fibre. This means that it is thick like a regular SC-paper, but containing less fibre. So you get the same look and feel, but the product weighs less.

If you dare to go low - really low – then Holmen XLNT Light might be the product for you. If you choose Holmen XLNT Light 34 gsm over a standard SC-paper of 49 gsm, you can get a 45% thicker end-product or 44% more pages from the same amount of tonnes. 

We understand that every catalogue is different and that there are many parameters that affect your paper need. If you are still not sure about which of our products would suit your production, please contact one of our Commercial Managers listed at the bottom of the page, and they will help you find the perfect paper for you!

High Bulk Paper

If you choose a high bulk paper for your catalogue, you get more print surface for every tonne of paper that you buy - without sacrificing print quality, opacity and paper feel.

Since the paper weighs less, you can buy fewer tonnes of paper for your print run than what you would using a regular paper. Or, you can add more pages to your catalogue while still buying the same amount of paper in tonnes. More bang for the buck!

It gets even better if we look at distribution cost as well. With high bulk paper, your catalogue will have the same measures, but weigh a lot less, which means less transports and lower distribution cost. A great deal for your budget and for the environment. 

bulk [bʌlk]

1. The relationship between mass and volume

2. The thickness of paper or a book

The term bulk is used to define a paper's volume and is measured in cm3/g. Two different papers with the same grammage (the amount one square metre weighs measured in g/m2) can have different bulk depending on how much the fibres have been compressed during production. The lower the bulk, the thinner the paper. 

The fresh fibre has advantages compared to a recycled fibre when it comes to making high bulk paper. The fibres are longer and more voluminous than recycled fibres, making it possible to produce a strong sheet with equal bulk, but with less fibres and more air.

Commercial Director

Rikard Wallin
Holmen Paper
Vattengränden 2
601 88 Norrköping
Mobile: +46 73 051 15 68


Timothy S. Christie
Holmen Paper
Lindenmeyr Central
Three Manhattanville Road
NY-10577-2123 New York
Phone: +1-914-696-9305

Holmen Paper Nordic and International

Holmen Paper Nordic and International
Holmen Paper
(Vattengränden 2)
SE-601 88 Norrköping
Phone: +46 11 23 50 00
Fax: +46 11 23 60 30

© Holmen Paper 2018