How to Choose Paper for Catalogues
The production process of a catalogue involves many steps and decisions; content, format, look and feel, edition size and a bunch of other things. And when all of these factors interact, hopefully your customer will indulge in your catalogue, pouring over your products and buying them. But there are of course other considerations to be made; how often can you afford to publish an updated issue, and how much will it cost to distribute? This is where high bulk paper comes into the equation, and there are many options available to you.
If you want a thin paper with a smooth, matt surface, have a look at Holmen VIEW. The paper surface is silky with great readability and the print gloss and image reproduction makes your content pop.
Holmen UNIQ is an SC-paper with good brightness and opacity, suited for cost-efficient print products and made from 100% fresh spruce fibre. This means that it is thick like a regular SC-paper, but containing less fibre. So you get the same look and feel, but the product weighs less.
If you dare to go low - really low – then Holmen XLNT Light might be the product for you. If you choose Holmen XLNT Light 34 gsm over a standard SC-paper of 49 gsm, you can get a 45% thicker end-product or 44% more pages from the same amount of tonnes.
We understand that every catalogue is different and that there are many parameters that affect your paper need. If you are still not sure about which of our products would suit your production, please contact one of our Commercial Managers listed at the bottom of the page, and they will help you find the perfect paper for you!
High Bulk Paper
If you choose a high bulk paper for your catalogue, you get more print surface for every tonne of paper that you buy - without sacrificing print quality, opacity and paper feel.
Since the paper weighs less, you can buy fewer tonnes of paper for your print run than what you would using a regular paper. Or, you can add more pages to your catalogue while still buying the same amount of paper in tonnes. More bang for the buck!
It gets even better if we look at distribution cost as well. With high bulk paper, your catalogue will have the same measures, but weigh a lot less, which means less transports and lower distribution cost. A great deal for your budget and for the environment.