How to Choose Paper for Direct Mail
When you want to produce and send direct mail, choosing paper that is fit for purpose and cost efficient in distribution are key factors. The great thing with choosing a high bulk paper is that you can get a thick and sturdy product without overspending on distribution cost. There are a number of options available to you depending on which look and feel you are going for. If you want a thin paper with a smooth, matt surface, have a look at Holmen VIEW. The paper surface is silky with great readability and the print gloss and image reproduction makes your content pop.
Holmen XLNT is a classic choice for direct mail. With a wide range of grammages as well as bulk and brightness varieties you are sure to find a suitable option within the XLNT family.
For a more traditional feel with high brightness and bulk as well as great runnability, check out Holmen PLUS. Even if your product contains just a few pages, Holmen PLUS will make it feel like a whole lot more.
We understand that every production is different and that there are many parameters that affect your paper need. If you are still not sure which of our products would suit your needs, please contact one of our Commercial Managers listed at the bottom of the page, and they will help you find the perfect paper for you!
High Bulk Paper
If you choose a high bulk paper for your direct mail, you get more print surface for every tonne of paper that you buy - without sacrificing print quality, opacity and paper feel.
Since the paper weighs less, you can buy fewer tonnes of paper for your print run than what you would using a regular paper. Or, you can add more send outs to your distribution plan, while still buying the same amount of paper in tonnes. More bang for the buck!
It gets even better if we look at distribution cost as well. With high bulk paper, your direct mail will have the same measures, but weigh a lot less, which means less transports and lower distribution cost. A great deal for your budget and for the environment.