How to Choose Paper for Direct Mail

When you want to produce and send direct mail, choosing paper that is fit for purpose and cost efficient in distribution are key factors. The great thing with choosing a high bulk paper is that you can get a thick and sturdy product without overspending on distribution cost. There are a number of options available to you depending on which look and feel you are going for. If you want a thin paper with a smooth, matt surface, have a look at Holmen VIEW. The paper surface is silky with great readability and the print gloss and image reproduction makes your content pop.

Holmen XLNT is a classic choice for direct mail. With a wide range of grammages as well as bulk and brightness varieties you are sure to find a suitable option within the XLNT family.

We understand that every production is different and that there are many parameters that affect your paper need. If you are still not sure which of our products would suit your needs, please contact one of our Commercial Managers listed at the bottom of the page, and they will help you find the perfect paper for you!


High Bulk Paper

If you choose a high bulk paper for your direct mail, you get more print surface for every tonne of paper that you buy - without sacrificing print quality, opacity and paper feel.

Since the paper weighs less, you can buy fewer tonnes of paper for your print run than what you would using a regular paper. Or, you can add more send outs to your distribution plan, while still buying the same amount of paper in tonnes. More bang for the buck!

It gets even better if we look at distribution cost as well. With high bulk paper, your direct mail will have the same measures, but weigh a lot less, which means less transports and lower distribution cost. A great deal for your budget and for the environment. 

bulk [bʌlk]

1. The relationship between mass and volume

2. The thickness of paper or a book

The term bulk is used to define a paper's volume and is measured in cm3/g. Two different papers with the same grammage (the amount one square metre weighs measured in g/m2) can have different bulk depending on how much the fibres have been compressed during production. The lower the bulk, the thinner the paper. 

The fresh fibre has advantages compared to a recycled fibre when it comes to making high bulk paper. The fibres are longer and more voluminous than recycled fibres, making it possible to produce a strong sheet with equal bulk, but with less fibres and more air.


Commercial Director

Rikard Wallin
Holmen Paper
Vattengränden 2
601 88 Norrköping
Mobile: +46 73 051 15 68


Timothy S. Christie
Holmen Paper
Lindenmeyr Central
Three Manhattanville Road
NY-10577-2123 New York
Phone: +1-914-696-9305

Holmen Paper Nordic and International

Holmen Paper Nordic and International
Holmen Paper
(Vattengränden 2)
SE-601 88 Norrköping
Phone: +46 11 23 50 00
Fax: +46 11 23 60 30

© Holmen Paper 2019