How to Choose Paper for Magazines
Choosing paper for a magazine is not an easy task. What feeling do you want to convey to the reader, do you want to create a thick magalog with sturdy paper, or a slender publication with the characteristic rustling sound when you turn the page? Do you prefer a matte paper that gives your reader a comfortable reading experience, or do you want gloss and shine to give it that extra crisp touch?
If you are looking for a thick, matt paper with excellent print quality and a luxurious feel, check out Holmen TRND. The paper is thick yet lightweight, so your reader will get the premium feeling but you won't have to pay the premium in distribution.
If you still want a matt surface, but you would prefer thinner paper, have a look at Holmen VIEW. The surface is silky and has great readability while the print gloss and image reproduction makes your content pop.
If you are looking for really lightweight paper with good opacity, Holmen UNIQ is the product for you. For the untrained eye, it will look like a regular SC-paper like any other. A lightweight paper with good brightness and opacity suited for cost-efficient print products. But don’t let appearances fool you. Holmen UNIQ is made from 100% fresh spruce fibre which means that we can make a paper that is thick like a regular SC-paper, but containing less fibre. So you get the same look and feel, but the product weighs less. This way you get more print surface per tonne paper that you buy, and it also costs less in distribution.
We understand that every magazine is different and that there are many parameters that affect your paper need. If you are still not sure about which of our products would suit your production, please contact one of our Commercial Managers listed at the bottom of the page, and they will help you find the perfect paper for you!
High Bulk Paper
If you choose a high bulk paper for your magazine, you get more print surface for every tonne of paper that you buy - without sacrificing print quality, opacity and paper feel.
Since the paper weighs less, you can buy fewer tonnes of paper for your print run than what you would using a regular paper. Or, you can add more pages to your magazine while still buying the same amount of paper in tonnes. More bang for the buck!
It gets even better if we look at distribution cost as well. With high bulk paper, your magazine will have the same measures, but weigh a lot less, which means less transports and lower distribution cost. A great deal for your budget and for the environment.