How to Choose Paper for Magazines

Choosing paper for a magazine is not an easy task. What feeling do you want to convey to the reader, do you want to create a thick magalog with sturdy paper, or a slender publication with the characteristic rustling sound when you turn the page? Do you prefer a matte paper that gives your reader a comfortable reading experience, or do you want gloss and shine to give it that extra crisp touch? 

If you are looking for a thick, matt paper with excellent print quality and a luxurious feel, check out Holmen TRND. The paper is thick yet lightweight, so your reader will get the premium feeling but you won't have to pay the premium in distribution.

If you still want a matt surface, but you would prefer thinner paper, have a look at Holmen VIEW. The surface is silky and has great readability while the print gloss and image reproduction makes your content pop.

If you are looking for really lightweight paper with good opacity, Holmen UNIQ is the product for you. For the untrained eye, it will look like a regular SC-paper like any other. A lightweight paper with good brightness and opacity suited for cost-efficient print products. But don’t let appearances fool you. Holmen UNIQ is made from 100% fresh spruce fibre which means that we can make a paper that is thick like a regular SC-paper, but containing less fibre. So you get the same look and feel, but the product weighs less. This way you get more print surface per tonne paper that you buy, and it also costs less in distribution. 

We understand that every magazine is different and that there are many parameters that affect your paper need. If you are still not sure about which of our products would suit your production, please contact one of our Commercial Managers listed at the bottom of the page, and they will help you find the perfect paper for you!


High Bulk Paper

If you choose a high bulk paper for your magazine, you get more print surface for every tonne of paper that you buy - without sacrificing print quality, opacity and paper feel.

Since the paper weighs less, you can buy fewer tonnes of paper for your print run than what you would using a regular paper. Or, you can add more pages to your magazine while still buying the same amount of paper in tonnes. More bang for the buck!

It gets even better if we look at distribution cost as well. With high bulk paper, your magazine will have the same measures, but weigh a lot less, which means less transports and lower distribution cost. A great deal for your budget and for the environment. 

bulk [bʌlk]

1. The relationship between mass and volume

2. The thickness of paper or a book

The term bulk is used to define a paper's volume and is measured in cm3/g. Two different papers with the same grammage (the amount one square metre weighs measured in g/m2) can have different bulk depending on how much the fibres have been compressed during production. The lower the bulk, the thinner the paper. 

The fresh fibre has advantages compared to a recycled fibre when it comes to making high bulk paper. The fibres are longer and more voluminous than recycled fibres, making it possible to produce a strong sheet with equal bulk, but with less fibres and more air.


Commercial Director

Rikard Wallin
Holmen Paper
Vattengränden 2
601 88 Norrköping
Mobile: +46 73 051 15 68


Timothy S. Christie
Holmen Paper
Lindenmeyr Central
Three Manhattanville Road
NY-10577-2123 New York
Phone: +1-914-696-9305

Holmen Paper Nordic and International

Holmen Paper Nordic and International
Holmen Paper
(Vattengränden 2)
SE-601 88 Norrköping
Phone: +46 11 23 50 00
Fax: +46 11 23 60 30

© Holmen Paper 2019